A website is simply a single domain that is made up of different web pages. Alot of people know this simple definition, but surprisingly what they don’t  know, is the benefits a website can provide for their business and its shocking to witness how many business don’t actually have a website or online presence!!

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business online.

It is very important for every business to have a website. The more professional your website is, the more advantages you can gain.

If you own a business and you don’t have a website, you are losing out on great opportunities for your business because a website itself can be used to accomplish many different marketing strategies to help your business grow.

Here are some common questions about Website Development

Do I need a Website?

Did you know that it is 2018 and about 60% of small businesses do not have a website? If your business falls into that category, you’ve put your business at a great disadvantage. Every business needs a website because a website can be your greatest asset. The website is the center stage of your online presence and branding.Social Media profiles are websites by definition, but they aren’t business websites. Social media is a great tool for showcasing your company culture and engaging with your customers; but these social platforms come with great limitations of creating a customer journey or marketing funnel. Not to mention that 48% of users cited web design as the number one factor in deciding the credibility of a business.

What is Responsive Design & Why is it Important?

Responsive web design will optimize your website to perfectly lay out on screens of multiple devices. It prevents having to maintain two separate websites (desktop & mobile versions).Over the past 2 years, mobile is on the rise and Google continues to roll out mobilegeddon. However, despite the ample warnings, websites fail to become mobile-friendly. If your business has yet to adapt a responsive web design to become mobile friendly, it’s time to stop procrastinating because according to a recent Mobile vs Desktop Usage Study comparing 2017 to 2016…

  • The % of visits from mobile devices grew from 57% to 63%.
  • The % of time on site from mobile devices grew from 40% to 49%.

Failing to adapt could result in the worse case scenario of becoming non-listed on Google or becoming outranked by competitors. Unsure if you website is not mobile friendly, test it with Google’s Mobility Test.

What Should a Website Do?

Your website should influence users to take action.

  • Influence users to fill out a form for further information
  • Influence users to sign up for a newsletter
  • Influence users to download a resource
  • Influence users to read your content
  • Influence users to make a purchase
  • Influence users to make a phone call
  • Influence users to visit your store
  • Influence users to return to the website later

Whatever your business goal may be, your website should clearly deliver the right message to influence that action. Not every customer journey is linear, but every business should optimize for conversions and constantly analyzing for improvement.

24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

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