How To Design Define Your Site’s Purpose and Strategy
It sounds like such a simple point to make, but before you jump head-first into designing your website, you first need to be clear on its purpose.
Beyond simply knowing your industry and defining a content strategy, you need to think about what your USP (unique selling point) is, and how you want to come across.
People aren’t stupid. If you put yourself out there just to make a profit or raise your own profile, people will see through it. Your website’s design is directly linked to your brand, and it needs to come across as authentic and engaging.
What are you trying to achieve?
Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website. Is your site there just to display information? To sell products? To get sign-ups?
The answer to this will ultimately dictate how your website looks and feels. Using ecommerce as an example, one crucial element of your design is your landing page.
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Research the Latest Web Design Trends
Web design evolves quickly, but there are some more prevalent trends you can learn from. At this point, it’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you.
This goes to show the importance of knowing what you want before diving into the physical design itself. We’ll come back to color in the ‘Branding’ section, but to help you out, here are some current trends that are taking the internet by storm.
Here’s a stat for you: businesses spend nearly $1.3 trillion every year on customer service requests. It’s estimated that chatbots could reduce this by 30%.
Gone are the days when chatbots were mere gimmicks – now, they’re becoming ever more essential to customer-facing services.
The major draws of chatbots are time-efficiency and cost-effectiveness. They work 24/7, which frees up your time to get on with other matters. They also save you the expense of employing staff to work as customer service representatives.
Sure, chatbots aren’t perfect, but their emotional intelligence and ability to provide tailored support is improving by the day. There’s never been a better time to install one.
The first thing that springs to mind when you think of quality web design is a professional agency, right? And while top companies largely do a great job, they can be eye-wateringly expensive.
Luckily, there is another way: website builders and ecommerce platforms. These are DIY online tools that allow you to create and design your own website – without needing to know a single line of code!
Naturally, there are tons of options out there – of varying quality – but we’ve put in the legwork and researched the best on the market. Through a combination of expert research and thorough testing, we can now reveal the best options for designing your very own site.